Counter Displays: The Last Metre Before the Till

The counter is where a customer already decided to buy. A small display there lifts the average sale.

Keep it low

Anything that blocks eye contact with staff hurts service.

One category at a time

Counter space is small; a single clear offer outperforms a mix.

Refresh weekly

Regulars stop seeing a counter display after about two weeks.

Pieces mentioned

Velvet Jewelry Storage Bag for Jewellery Ret · Portable Hard Glasses Case for Optical Retai · Proposal Jewelry Box for Jewellery Store Use

All displays ship with no minimum order — order a single piece to check the finish under your own counter lighting before committing to a set. Worldwide delivery from a specialist display supplier working with jewellers since 1971. Browse the jewellery display collection or the display props range, or read all our display guides.