Velvet vs Leatherette vs PU: Which Jewellery Display Material Is Best?
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When you buy a jewellery display or box, the material decides how it feels in the hand and how expensive your pieces look on it. Here is a plain-English comparison of the three materials you will see most often — velvet, leatherette and PU — so you can choose the right one for your shop.
Velvet
Best for: a soft, traditional, luxury feel. Velvet catches the light and makes gemstones and gold pop. It is the classic choice for rings and fine jewellery. Watch for: it can attract dust and lint, so it suits inside-the-case display more than a dusty market stall.
Leatherette
Best for: a clean, modern, hard-wearing look. Leatherette (a coated fabric) wipes clean, holds its shape, and lifts mid-range and men's pieces. It is the safe all-rounder for busy counters. Watch for: quality varies — a thin coating looks cheap, so buy from a supplier you trust.
PU (polyurethane)
Best for: a premium leather-like finish without the price of real leather. PU is durable, consistent and photographs well, which makes it popular for watch boxes and higher-end packaging. Watch for: match the colour across your range so nothing looks out of place.
Quick guide
- Fine jewellery & rings, inside a case: velvet.
- Everyday counter that gets handled a lot: leatherette.
- Watches & premium gift boxes: PU.
See these materials in our ranges of jewellery displays, watch displays and packaging. Everything is ready stock, from a display and packaging supplier, in the business since 1971, and ships worldwide.
Frequently asked questions
Is velvet or leatherette better for a jewellery display? Velvet gives a softer, more traditional luxury look and suits fine jewellery inside a case; leatherette is harder-wearing and wipes clean, so it suits busy counters and markets.
What is PU material in jewellery boxes? PU (polyurethane) is a durable, leather-like coated finish that gives a premium look without the cost of real leather, commonly used for watch boxes and higher-end packaging.