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Opening a Jewellery Shop: The Display Set You A...

New shops over-buy window props and under-buy counter trays. The counter is where the money is decided.A workable starter listTwo or three ring trays, one pendant ramp, two necklace busts,...

Choosing Display Colours: What Makes Gold and S...

Cream and beige sit too close to gold in tone and flatten it. Charcoal, grey, deep green and navy give it separation.Silver wants depth, not brightnessWhite on white makes silver...

Watch Displays for Shops: Pillows, Stands and C...

A watch laid flat shows a slumped bracelet. A pillow or cuff holds the curve so the watch reads as it will on a wrist.Pillow size is not one sizeToo...

Jewellery Display for Markets and Craft Fairs: ...

At a market you are looking at the tops of heads. Anything flat on a table is invisible from three metres. Two or three tall pieces pull people in.Everything must...

Black Velvet Jewellery Displays: When They Work...

Against black, white gold and silver gain contrast and diamonds pick up edge light. It is the default for a reason.Black also eats dark stonesOnyx, black spinel, dark sapphire and...

Jewellery Display Risers: The Cheapest Way to F...

Most tired-looking cases have good stock at one level. Adding two heights costs less than any new stock and changes the case completely.The 3-2-1 ruleBack row tallest, middle row medium,...