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What to Ask a Jewellery Display Supplier Before...

If you cannot reorder in six months, do not build a case around it.What is the actual material?Velvet, microfiber, suedette and flock all get described loosely. Ask which, because they...

Refreshing a Tired Jewellery Case Without Buyin...

You cannot see a case you have been looking at for two years. Take everything out and start from bare glass.Add one heightIf everything currently sits at one level, a...

Buying Jewellery Displays in Small Quantities: ...

Colour, pile and rigidity vary between batches and suppliers. A single sample answers what photographs cannot.Measure the internal case dimensionCases are rarely the size they appear. Measure inside edge to...

Display for Boutiques and Concept Stores Carryi...

Ambient boutique lighting flatters fabric and kills stones. A small dedicated light over the jewellery point solves it.Give jewellery a defined zoneScattered across a shop, jewellery reads as an afterthought....

Bracelet and Bangle Displays: Holding the Shape

Bangles and cuffs are three-dimensional. Flat on a pad they read as a circle of metal rather than something worn.Use a ramp or a bar for volumeA tiered ramp holds...

Stackable Trays and Inserts: Organising Stock B...

A customer waiting while you hunt for a second size is a customer cooling off. Organisation is a selling tool.Stack by category, label the edgeRings, pendants, earrings, chains. Edge labels...