News

Necklace Showcase Setup: Busts, Stands and Chai...

A necklace needs vertical room to hang the way it will be worn. Flat in a tray, a chain reads as material; on a bust, it reads as a piece.Match...

Watch Display for Retail: Stands, Pillows and C...

A watch lying flat looks like stock. On a pillow or C-ring the bracelet takes its worn shape, and the dial faces the light — the same piece suddenly looks...

Jewelry Store Display Ideas for Small Independe...

Most independents can lift a store's feel with props alone. Busts, risers and trays cost a fraction of new cabinets and can be swapped for a season or a promotion.Group...

Jewellery Shop Display: A Counter Layout That A...

A customer scans a counter in about three seconds. Whatever sits at eye level gets read first, everything below it gets skimmed. That is why a flat tray of rings...

Jewelry Display Props: How Jewellers Style a Co...

“Display props” is the trade's word for everything under and around the jewellery: risers, plinths, ring seats, trays, easels, busts. Customers never notice good props — they just notice the...

Necklace Display Ideas for Shop Counters & Show...

Walk past any good jewellery window and the necklaces are doing the selling. Chains lie flat in a drawer; on the right display, they hang the way they'll be worn...