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Pop-Up and Concession Jewellery Displays: Fast ...

If your whole display fits two liftable boxes, you can take any opportunity that appears. If it needs a van, you will say no to good sites.Nesting and stacking are...

Lighting a Jewellery Case: What to Fix Before B...

Before replacing trays, check whether the case is simply under-lit. New displays will not rescue bad light.Cool white for diamonds and silverAround 4000-5000K keeps white metal white and gives stones...

How to Display Rings So People Try Them On

A ring not tried on almost never sells. Every display decision should reduce the friction between looking and wearing.Keep a mirror within arm's reachIf the customer has to move to...

Acrylic, Velvet, Leatherette or Wood: Choosing ...

The deepest, most traditional look. Best for hero pieces and windows. Marks easily and fades in sunlight.Microfiber for daily counter useMost of velvet's richness with better resistance to fingerprints and...

Using Display Props for Product Photography in ...

Case props are built for depth and drama. Photography wants a quiet ground and a consistent scale.One neutral grey set solves most listingsGrey holds detail in both gold and silver...

Fitting Out a Small Jewellery Shop Without Over...

The window brings them in; the counter closes them. If budget is tight, spend it where the decision happens.Risers are the cheapest visible improvementA set of three risers costs a...