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Acrylic, Velvet, Leatherette or Wood: Choosing ...

The deepest, most traditional look. Best for hero pieces and windows. Marks easily and fades in sunlight.Microfiber for daily counter useMost of velvet's richness with better resistance to fingerprints and...

Using Display Props for Product Photography in ...

Case props are built for depth and drama. Photography wants a quiet ground and a consistent scale.One neutral grey set solves most listingsGrey holds detail in both gold and silver...

Fitting Out a Small Jewellery Shop Without Over...

The window brings them in; the counter closes them. If budget is tight, spend it where the decision happens.Risers are the cheapest visible improvementA set of three risers costs a...

Keeping Jewellery Displays Looking New: A Short...

Dust settles into pile and dulls colour within days. A soft brush across every tray at open is a two-minute job that buys months of life.Lint roller belongs on the...

Opening a Jewellery Shop: The Display Set You A...

New shops over-buy window props and under-buy counter trays. The counter is where the money is decided.A workable starter listTwo or three ring trays, one pendant ramp, two necklace busts,...

Choosing Display Colours: What Makes Gold and S...

Cream and beige sit too close to gold in tone and flatten it. Charcoal, grey, deep green and navy give it separation.Silver wants depth, not brightnessWhite on white makes silver...