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Jewellery Display Risers: The Cheapest Way to F...

Most tired-looking cases have good stock at one level. Adding two heights costs less than any new stock and changes the case completely.The 3-2-1 ruleBack row tallest, middle row medium,...

Jewellery Display Risers: The Cheapest Way to F...

Most tired-looking cases have good stock at one level. Adding two heights costs less than any new stock and changes the case completely.The 3-2-1 ruleBack row tallest, middle row medium,...

Necklace Busts and Stands: Stopping the Tangle ...

A necklace lying flat gives no idea of how it will sit. On a bust the customer sees drop length against a collarbone without touching it, which shortens the decision.Match...

Necklace Busts and Stands: Stopping the Tangle ...

A necklace lying flat gives no idea of how it will sit. On a bust the customer sees drop length against a collarbone without touching it, which shortens the decision.Match...

Earring Display Stands: Studs, Drops and Hoops ...

Studs, drops and hoops need different eye lines. Studs on a flat pad up front, drops on a mid riser, hoops on a T-bar at the back. Flatten them all...

Earring Display Stands: Studs, Drops and Hoops ...

Studs, drops and hoops need different eye lines. Studs on a flat pad up front, drops on a mid riser, hoops on a T-bar at the back. Flatten them all...

Ring Display Trays: How Jewellers Lay Out a Rin...

A ring case reads left to right like a sentence. Straight rows let a customer compare stones without moving their head; scattered clusters force them to hunt, and hunting ends...

Ring Display Trays: How Jewellers Lay Out a Rin...

A ring case reads left to right like a sentence. Straight rows let a customer compare stones without moving their head; scattered clusters force them to hunt, and hunting ends...

Buying a Display Set Versus Buying Piece by Piece

Buying a set removes the risk of finishes that almost match.Piece by piece suits growthIf your range is still shifting, add as you learn what sells.The hybrid that worksBuy a...

Buying a Display Set Versus Buying Piece by Piece

Buying a set removes the risk of finishes that almost match.Piece by piece suits growthIf your range is still shifting, add as you learn what sells.The hybrid that worksBuy a...

Wood Displays for Artisan and Handmade Ranges

For artisan and craft ranges, wood tells the story fabric cannot.Grain versus jewelleryBusy grain competes with detailed pieces. Keep the wood plain.Warmth under goldWarm woods flatter yellow gold and brass;...

Wood Displays for Artisan and Handmade Ranges

For artisan and craft ranges, wood tells the story fabric cannot.Grain versus jewelleryBusy grain competes with detailed pieces. Keep the wood plain.Warmth under goldWarm woods flatter yellow gold and brass;...